Swisslog delivers robot-based warehouse system for Axiom Telecom

Swisslog automation solutions enable UAE-based Axiom Telecom to reduce total cost ownership, fulfil a greater number of deliveries and adapt to seasonal peaks
Alain Kaddoum, general manager, Swisslog Middle East with Guy Dunkerley, group supply chain director, Axiom Telecom
Alain Kaddoum, general manager, Swisslog Middle East with Guy Dunkerley, group supply chain director, Axiom Telecom

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Global warehouse automation specialist, Swisslog, today announced at Materials Handling Middle East (MHME), the region’s dedicated trade show for warehousing, intralogistics and supply chain solutions, that it has completed a major project for the Middle East’s leading telecom distributor for handsets and accessories, Axiom Telecom (Axiom).

Swisslog designed and implemented a new Dubai-based automated warehouse facility with AutoStore for Axiom Telecom.

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Known as the region’s largest retailer and distributor, Axiom has more than 5,000 points of sale and 2,000 employees across the United Arab Emirates and Saudi Arabia. It is the retailer and distributor of many of the world’s leading technology brands in the telecom industry, and is expanding into new verticals on the basis of its unique market reach and operational excellence.

With a high volume of daily orders delivered across multiple channels and a demanding customer base, Axiom is expected to provide speed, accuracy, and a competitive service to ensure its future in the face of increased competition. 

The move to a new facility was part of Axiom’s overall vision to continue to meet the changing customer demands, while driving down Cost Per Unit.

In reviewing its options, Axiom selected Swisslog’s AutoStore solution to deliver a higher level of automation compared to its conventional warehousing system. The solution deployed was designed to fulfill Axiom’s requirement of 25,000 deliveries and provided a compelling total cost of ownership.

The new warehouse located at Dubai Silicon Oasis (DSO) includes a range of pioneering distribution solutions that will give Axiom enhanced operational flexibility and efficiency with less manpower.

Modular robotic solution

As a leader in robotic, data driven and flexible automated solutions, Swisslog is dedicated to helping companies improve the efficiency, productivity and cost effectiveness of their intralogistics operations.

The Swisslog AutoStore solution consists of an automated storage and picking system AutoStore, motorized lights goods conveyor QuickMove and SynQ Warehouse Management Software. AutoStore is an innovative automated material handling solution that uses robots on top of an aluminium grid system to store and locate goods, efficiently delivering them to pick stations for processing.

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For Axiom, the AutoStore system will consist of nine robots and five picking stations, providing storage space for 12,500 bins. Ten gravity shipping lanes ensure efficient order consolidation for both store and home delivery.

“Swisslog is uniquely well-placed to deliver the technology convergence and deep integration necessary to facilitate omni-channel, multi-modal movements across the supply chain — of which warehousing is a critical component,” said Alain Kaddoum, general manager of Swisslog Middle East. “The recent installation is a testament to our dedication to innovation and has helped Axiom deliver an efficient and accurate service for its customers.”

Eight AutoStore projects already live in the Middle East

“Our first Swisslog AutoStore solution went live in the region in June 2016, with number increasing to eight in just three years,” added Kaddoum. “The project for Axiom demonstrates the ongoing success of AutoStore in the region. At Swisslog, we tailor every warehouse solution to meet the needs of our customers. Our team of experts delivers warehouse management software solutions to provide facilities with the best inventory control and faster picking times.”

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