Continental opens first office in Saudi and launches new Dubai warehouse

The new warehouse in Jebel Ali will act as a hub connecting plants in Europe, North America and South America with the brand’s distribution partners in the Middle East.
Jon Ander Garcia, regional manager for Continental Africa & Middle East.
Jon Ander Garcia, regional manager for Continental Africa & Middle East.

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In a major regional expansion push for 2019, German tyre and technology company, Continental, has opened its first office in Saudi Arabia (in Jeddah) and expanded its logistics footprint in the UAE with its first warehouse facility in Jebel Ali, Dubai.

The new office in Saudi Arabia is part of a joint-venture between Continental and its distributer in Saudi Arabia, Almutlak Trade & Industries, and will support the growing demand for Continental’s products and services in the kingdom.

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“The opening of the new office marks an important milestone for the brand not only in Saudi Arabia but also in the Middle East,” said Jon Ander Garcia, regional manager for Continental Africa & Middle East. “We believe this new partnership will allow us both to grow and to strengthen our relationship with Saudi Arabia, and the region as a whole.”

The new warehouse in Jebel Ali meanwhile will act as a hub connecting plants in Europe, North America and South America with the brand’s distribution partners in the Middle East.

“The region has proven to be a key market for Continental since the establishment of the brand’s regional representation office in 2009,” said Garcia. “With the inauguration of the first-ever warehouse facility in the UAE, we are confident that our customers will reap the benefit of our premium services and enjoy seamless experiences.”

These developments will be followed this year with the arrival of Continental’s new digital tyre monitoring platform, ContiConnect.

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Designed especially for commercial vehicles, the new platform helps fleets to maximise efficiency and send alerts if tyre pressure deviates from the defined value.

The introduction of ContiConnect follows the arrival in the Middle East earlier last year of ContiPressureCheck, a first-of-its-kind monitoring system for buses and trucks that continuously monitors tyre pressure and temperature via sensors placed inside the tyre.

January, 2019 also witnessed Continental underline its commitment to giving back to the community through the launch of a nationwide campaign that provided 88 underprivileged children from across the UAE with the once-in-a-lifetime opportunity to escort Asia’s top football stars onto the pitch as official mascots at the AFC Asian Cup 2019.

Continental have a responsibility to conduct business in a manner that will have a positive impact on the community and will always continue to seek for innovative ways to improve the well-being of the society.

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