Borgward establishes auto parts DC in Dubai with MaxX Logistics
German automaker Borgward has opened its new showroom in Dubai, UAE, in partnership with its exclusive UAE distributor Union Motors, supported by a new auto parts distribution centre.
Borgward entered the GCC car market in November last year with the rollout of the Middle East versions of its BX5 and BX7 SUV models.
The Middle East Parts Center, a central warehouse, at the Jebel Ali Free Zone (Jafza), will address the growing demand for its spare parts and services in the GCC market.
The opening of the new facility is expected to further cut down the shipping time to two to five days from placing the order to delivery of the product.
The facility will have more than 16,000-sqm of storage to address the regional demand and is expected to considerably cut down delivery time, according to Borgward.
The facility will be run on behalf of the automaker by MaxX Logistics, a subsidiary of Almajdouie Group and Sinotrans Company headquartered in Jafza, and will provide storage and transportation, road transport, project logistics and door to door logistics services.
WMS inventory management system will be integrated to carry out day-to-day warehousing functions and scanning of the goods through handheld terminals.
Borgward said the new Middle East Parts Center in Dubai will enable them to expand sales throughout the MENA region, along with the range of products available.
Borgward will expand the DC to include 30,000 spare parts spread over 25,000-sqm over the next few years.
“The opening of the central warehouse in Dubai’s Jafza reflects our commitment to delivering excellent service to our customers and underscores our continuing efforts to become a trusted service partner,” said Tom Anliker, senior vice president of Borgward Group.