3,000 hours per year lost due to inefficient Middle East warehouse workflows

Honeywell says logistics companies in the region need to digitise to keep up with growing demand for efficiency from e-commerce and retail customers.
Thoraya El Ghawi, marketing director for the MENA region at Honeywell.
Thoraya El Ghawi, marketing director for the MENA region at Honeywell.

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Some 3,000 hours of productivity are lost every year in warehouses in the Middle East due to inefficient workflows in distribution centres, according to Thoraya El Ghawi, marketing director for the MENA region at Honeywell.

“And the reason is that a lot of warehouses are using outdated technology. So they have bought technology five or more years ago and they haven’t upgraded with the right apps and don’t have a connected system,” she told Logistics Middle East.

“You need to have integration between the front end, delivery store, online platforms and the backend warehouse,” she adds. “This is crucial because a logistics company or retailer needs to be able to provide a seamless customer experience in an increasingly more competitive market.”

Worker productivity is another area that is suffering as a result, according to El Ghawi.

“Around 89% of managers invest in new technology because they believe it will save time and increase worker productivity and voice is one of the areas that will do this,” she says.

Workers gather information and input it to a specific workflow and it takes around 40 words per minute to do, but with voice it takes one minute to input 150 words, according to Honeywell’s data.

“So it’s more than three times faster. It also improves safety, accuracy of picking and staff morale,” El Ghawi adds.

She made the comments on the side-lines of the launch of Honeywell’s new Mobility Edge Platform in the Middle East market.

See El Ghawi's full comments in the video below.