EVRT announces World Regeneration Challenge, as vehicle manufacturers gear up to join the line up

Hyundai KONA, Hyundai IONIQ and One Moto vehicles confirm participation in the 15-strong electric vehicle line up
Generation.e announce World Regeneration Challenge and the Electric Vehicle Drag Race to take place in the UAE
Generation.e announce World Regeneration Challenge and the Electric Vehicle Drag Race to take place in the UAE


EVRT Dubai 2020, the eagerly-anticipated Electric Vehicle Road Trip, is charging into the Middle East with the announcement of a series of first-of-its-kind initiatives designed to put electric vehicles through their paces and the first set of vehicle manufacturers participating in the upcoming edition.

Over a hundred participants are gearing up for the World’s Greatest Electric Vehicle Road Trip, with the UAE Minister of Climate Change, His Excellency Dr Thani set to join part of the trip. The Road Trip will see 15 electric vehicles take on the 1,000km journey designed to inspire transformation to smarter mobility and electric vehicles.

Ben Pullen, co-founder & CEO at Generation.e, said: “This year is more creative than ever before. World first challenges and drag races will provide a major opportunity to gather the latest and greatest electric vehicles together from around the world to put them through their paces on home turf in the UAE. It’s a unique opportunity for manufacturers to showcase their line up in an environment that truly flies the flag for electric vehicle adoption in the region. We can’t wait to reveal more details about the event as we gear up for the world’s greatest electric vehicle road trip!”

A world first taking place, the World Regeneration Challenge is set to demonstrate just how powerful regenerative braking is, and how much of a game-changer it is for automotive industry. The challenge is simple: electric vehicles, from a range of brands, will drive up to the top of the 1,934 metre (6,345 ft) Jebel Jais Mountain to find out how much energy their vehicles can regenerate on the way down. The Challenge is set to highlight how regenerative braking takes place when the vehicle is rolling down an incline or in free slow, with electric vehicles engaging their motors in reverse to generate electricity, resulting in their battery getting charged on their way back down the mountain.

Bangsun Jeong, head of Operations, Hyundai Motor Company M. East & Africa HQ said: “We are excited to showcase for the first time in the region the Hyundai KONA and IONIQ models at EVRT Dubai. Hyundai aims to become a global automotive leader in eco-friendly vehicles and we are currently planning a full line-up of 21 electrified models, including battery electric vehicles, hybrid electric vehicles, plug-in hybrid and fuel cell electric vehicles. Being part of EVRT Dubai offers us a great connection between Hyundai’s global efforts and UAE consumers, promoting the transition to more eco-friendly motoring in the Middle East.”

Another eagerly-anticipated challenge that is set to take place is the classic Electric Vehicle Drag Race – another opportunity to truly put the vehicles through their paces in a competitive environment.

Hyundai Motor Company and One Moto are the latest car manufacturers to pledge their support, with the brand’s seizing the opportunity to showcase their fully electric ranges to put them to the test, as they travel across the UAE in an expedition over six days from 25th– 30th March 2020.

Suliman Al Zaben, director, Juma Al Majid Est added: “We have been proud partners of Hyundai for over three decades and we are delighted to be a part of this great initiative. We believe the EVRT Dubai will make UAE customers more aware of the advantages of affordable electric vehicles and encourage more consumers to invest in EVs when making their next new-car purchase. With Dubai offering generous incentives for EV owners, we see a huge potential for electric vehicles in the market.”

The 2020 edition is organised by Generation.e, the entity supporting the acceleration of electric vehicles and smarter mobility adoption across the world, will be launched on 25th March, 2020 at The Sustainable City in Dubai.

Generation.e's mission is to inspire transformation to smarter mobility for the creation of better connected and sustainable societies. 

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