SOUQ and DHL help boost Ford Transit van Middle East sales

Ford says its Transit commercial vehicle offering say sales growth of 240% in 2017, with major order from SOUQ and DHL.
Ford says key partnerships in Saudi Arabia, the UAE and Kuwait during the year helped fortify the Transit’s foothold in the region.
Ford says key partnerships in Saudi Arabia, the UAE and Kuwait during the year helped fortify the Transit’s foothold in the region.


The Ford Transit has established itself as the fastest growing van brand in the Middle East by charting a 240 per cent boost in regional sales for 2017, according to Ford Motors.

The sales figures released in a press statement cannot be verified, and there is no regional benchmark for the sales growth of each commercial vehicle offering.

Ford says key partnerships in Saudi Arabia, the UAE and Kuwait during the year helped fortify the Transit’s foothold in the region, and with a number of new products and innovations expected in 2018, the company is expecting to further grow its volumes this year.

“Businesses have relied on Ford Transits to get the job done for over 50 years, and we’re extremely happy that customers in the Middle East are beginning to see the Transit as a versatile and essential business tool,” said Terry Rayner, commercial vehicle director for Ford Middle East and Africa.

Versatile operator

Ford secured a number of key contract wins across the region in 2017 including significant orders from SOUQ and DHL, both of which see the Transit as a reliable, safe and economical machine for their delivery operations.

The Transit’s versatility was on show during the Gulf Food Manufacturing Show last November when Ford debuted its Transit Custom refrigerated van.

With a large interior, wide opening rear doors and a powerful chiller unit, the van can be specified for chilled or frozen goods delivery – making it an attractive package for inner city operators and timely delivery of temperature sensitive packages.

Economical solution

With the recent rise in fuel prices, interest in the diesel-powered Transit Custom has grown as fleet operations and SME companies look for cleaner and more efficient vehicles.

The Transit’s latest generation Ford 2.2-litre Duratorq turbo diesel engine has been developed with the latest turbocharging, fuel injection, combustion system, structural design and low-friction technologies to deliver significant improvements in fuel efficiency, performance and operating refinement, while also providing outstanding durability and low cost-of-ownership.

With a typical fuel economy of 15 km/litre and an 80-litre fuel tank, the Transit delivers an unrivaled combination of power and economy by providing a full 1,200 km range between fuel stops, with significant savings in running costs when compared to petrol-powered rivals.

Emergency vehicles

The Dubai Corporation for Ambulance Services (DCAS) was an early adopter of the Transit-based emergency unit, and debuted its “Ambulance of the Future” during the Arab Health Exhibition and Congress in January.

DCAS already has a number of Transit-based ambulances on fleet, and the next generation version is safer, both for paramedics and patients, and packed with technology that helps monitor every facet of the vehicle’s use and performance.

Ford is also being considered for a number of other ambulance tenders around the region as the industry turns towards the Transit for its built-in safety attributes and convertor-friendly configuration.

Expanding portfolio

Ford’s Commercial Vehicle range will expand to include three new versions of the Tourneo; the Kombi (entry level for employee transportation), mid-series (for hotel/airport shuttle and travel operator use) and Premium (for business executive and luxury transportation use).

The team also plans to announce new vehicles for the region at the Arabian Travel Market Show in April, and other vehicles throughout the year as Ford looks to progressively expand its Transit range in line with regional customer requirements.

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