Etihad Rail unveils new strategy and brand identity following Stage 2 financing
Etihad Rail, the developer and operator of the UAE's national railway network, has revealed details of their new strategy and brand identity, following the recent financing approval for Stage Two of the UAE’s national rail network.
The new strategy and logo, reflecting the company’s future vision to contribute to the objectives of the UAE’s 2021 Vision and the Abu Dhabi Economic Vision 2030, was unveiled by H.H. Sheikh Theyab bin Mohamed bin Zayed Al Nahyan, Chairman of Etihad Rail.
The announcement was made right after the completion of the network design from Ghuweifat to Fujairah. Major international companies have been pre-qualified and construction tenders have been released within schedule.
The new strategy reflects the company’s future aspirations to act as a catalyst for economic growth and to provide a safe and reliable means of transportation for future generations.
Etihad Rail seeks to enhance the logistics sector by providing solutions for the shipping and distribution processes through the linking of the UAE’s major ports on a unified rail network.
Etihad Rail has recently signed a series of land lease agreements throughout the UAE to secure the rail network’s transport corridors in all the emirates.
The railway network is an important part of the future transport strategy of the UAE, as it provides efficient logistics solutions and serves urban and suburban areas.
It also enables efficiency in transferring large amounts of construction materials from quarries for the local markets, which gives it an added value for its economic and environmental benefits to the United Arab Emirates.
According to Etihad Rail, the new logo reflects a policy of improving communication and building on successes. “Bold colours show confidence and strength, highlighting the current developments and accomplishments, which translate into an important milestone in the progress of the national rail network,” it said in a press release.
Etihad Rail has made significant strides with regards to the agreement between the UAE Ministry of Finance and the Abu Dhabi Department of Finance for economically supporting the 605 kilometres of Stage Two of the UAE’s national railway network.
PMC & Engineering Contracts have been awarded for a five-year contract covering the development and the supervision of this next phase from Ghuweifat on the Saudi border in the west to the UAE’s Port of Fujairah on the east coast.