Zebra Technologies focuses on omnichannel at GITEX

Zebra says everything that logistics companies do in identifying, locating and delivering parcels needs to change
Hozefa Saylawala, director of sales for the Middle East at Zebra Technologies
Hozefa Saylawala, director of sales for the Middle East at Zebra Technologies

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The regional logistics industry is going through a period of intense disruption led by advances in technology that are driving demand for omnichannel operations, says Hozefa Saylawala, director of sales for the Middle East at Zebra Technologies.

“What we’re aiming to do at GITEX is liberate them from the pressures of that transformation and help them meet the delivery demands of customers that are increasingly shopping online,” he says. “Essentially, everything that logistics companies do in identifying, locating and delivering parcels needs to change.”

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“Fortunately, there is a massive technology evolution that has happened,” he adds. “As a result of IoT and sensor based technologies, more and more data is available to the logistics industry through the systems that are being deployed that allow the organisations to automate a lot of processes without human intervention.”

An example of this is Zebra’s Savanna platform, which aggregates and analyses data from edge devices to reveal actionable workflow insights, powers next-gen applications and solutions that deliver best-action guidance, and integrates with existing hardware, software and data ecosystems to give a more complete picture of the business.

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“This allows logistics companies to have more predictive actions in terms of what next steps they need to take to drive better business outcomes,” says Saylawala. “On top of this we have a solution called Smartpack Trailer which is especially relevant to companies shipping unpalletised goods, like e-coms.”

Smartpack Trailers lets logistics companies instantly know how to maximise cargo space to cut fuel consumption, minimise bottlenecks to speed up work, and improve performance to enhance job satisfaction and safety.

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