Tyre maker Continental plans to turn cars into mobile devices

New tech enables cars to be connected at all times, whether for phone calls, music streaming or keyless access.
Continental, Tyre, Technology, Mobility, Cars

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Continental says it is shaping the transformation of effectively turning cars into mobile devices, ahead of the Mobile World Congress (MWC), from 26th February until 1st March, in Spain.

The company will demonstrate its latest automotive technology at the event. The new tech enables cars to be connected at all times, whether for phone calls, music streaming or keyless access. 

Starting this year, every new car in Europe will have to be equipped with an integrated SIM card enabling vehicles to make an emergency call at any time.

Meanwhile, in the Middle East, the UAE has made significant inroads into the connected car sector, as the national telecommunications company, Etisalat, initiated the region’s first connected car deployment, installing small devices into cars, connected via a SIM card.

A number of countries in the region have recently revealed long term economic plans including a heavy focus on diversification, whereby governments and investors are increasingly investing in a number of sectors – including technology. 

“Smartphones, tablets and now cars –vehicles will soon be part of the connected world, and will have to blend seamlessly into users’ daily digital routines,” says Helmut Matschi, member of the executive board at Continental and head of the interior division.

“We will demonstrate that having a seamless online connection and comprehensive cyber security is just as important as ensuring trouble-free integration of mobile devices and intuitive operation,” he added.

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