Leading GCC FMCG importer looking to expand its Asian food offerings with new flavours from countries such as Vietnam and Korea
Truebell plans to leverage its success working with Japanese probiotic fermented milk manufacturer Yakult to grow GCC presence
The retail and food services division of the company has entered into exclusive distribution agreements with a number of leading brands including Yorkshire tea, La Rose Noire, Nocciolata and Sacla to begin distributing their products during the second quarter of 2019.
Brands including Yorkshire tea, Daioni and Lemon Square now have logistics handled by Truebell in UAE
With this new partnership, Truebell has launched WaterWipes in leading supermarkets, baby stores, pharmacies and e-commerce outlets across the UAE.
Strategically located with easy connectivity to Jebel Ali Port, Al Maktoum International Airport and the Expo 2020 site, the 25,000 sqm purpose-built, fulfilment centre, featuring over 700 sqm of green space, is the first of its kind in the Middle East.
Spinneys and Virgin Megastores have signed deals with the company to supply premium household goods from KitchenCraft, a UK based kitchen supply expert.