Has Amazon's rebrand of Souq in the UAE been a success?
What did Amazon get right with the brand takeover of popular local retailer Souq?
Scale-up first and then use tech to optimise revenue says SOUQ founder
Ronaldo Mouchawar, the founder and CEO of SOUQ, which earlier this year became, says the company's first mobile app was an 'afterthought' is now, with Arabic offered by Jeff Bezos' Amazon for first time, the homegrown UAE e-commerce brand developed by Ronaldo Mouchawar, has been rebranded as by the e-com giant
Amazon may shut down SOUQ as it plans new Middle East e-com platform
It’s unclear whether Amazon plans to re-brand as, or shut it down altogether.

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