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Abdulla Mohamed Shadid, managing director, cargo and logistics, Etihad Cargo, says changing market conditions several years ago revealed that the airline had concentrated too much on creating a global footprint and not enough on developing other key areas of the business
With PayloadRewards, members will continue to earn miles as before, with an additional opportunity to start earning bonus miles for general cargo and premium cargo booked through Etihad Cargo’s new online booking portal.
Last year, the carrier embarked on a strategy that saw the introduction of several transformation programmes across its fleet and network, commercial and operational processes, and its physical and digital infrastructures.