Dubai-based Blue Ocean Group expands into UK distribution ahead of Brexit

The move will help Blue Ocean Group to market and distribute UAE’s home-grown products in the UK market and help UAE exports to the United Kingdom to grow faster
Shahzad Ahmed, chairman and CEO of Blue Ocean Group
Shahzad Ahmed, chairman and CEO of Blue Ocean Group


Dubai-based Blue Ocean Group, a distributor of consumer electronics, domestic appliances, electrical goods, telecom equipment and fashion accessories, has announces its expansion into the United Kingdom, ahead of Brexit.

Blue Ocean Group is the first UAE distributor to enter the UK market ahead of the Brexit deal and puts the company in position to support the local distribution market in the UK during the Brexit transition period.

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Blue Ocean Global Group has set up its international office in London, which will be operated from Manchester city and serve the growing online and physical distribution market of consumer electronics and household appliances as well as other types of goods.

“This is a strategic move by the Blue Ocean Group to tap the growing opportunities in the United Kingdom as it leaves the European Union this year,” said Shahzad Ahmed, chairman and CEO of Blue Ocean Group.

“Our expansion into the UK market will also help us to promote and sell the UAE’s home-grown electronic products in the United Kingdom and help boost UAE exports to and imports from the UK. This provides a golden opportunity for UAE businesses to tap new markets and help their businesses grow.”

The market value for consumer electronics in the UK is expected to reach around US$20.82 billion (£16.39 billion) by the end of 2019, according to Statista, a global business tracker. This is expected to grow to US$21.27 billion (£16.74 billion) in 2020.

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According to a Zion Market Research report, global consumer electronics market was valued at around US$1.17 trillion in 2017 and is expected to reach approximately US$1.78 trillion in 2024, growing at a compound annual growth rate (CAGR) of slightly above 6.0 percent between 2018 and 2024.

Blue Ocean Group, a Dubai-based diversified business conglomerate that represents some of the world’s best-performing electrical, electronics and consumer goods as master distributors, has witnessed more than 20 percent growth year-on-year since its inception in 2013.

Blue Ocean Group exports and promotes products in 40 countries with a team of more than 50 people.

The company distributes consumer electronics, electrical and household appliances through a network of more than 100 distributors and more than 250 system integration partners in nearly 40 countries. In the UAE, the company’s network of distribution exceeds 400 retail chains across the country.

“As the market shifts from physical and offline distribution to online and app-based mobile channels, we are also shifting gear of our distribution business to these channels in order to reach the end-user customers faster,” Shahzad Ahmed says.

“Despite challenging economic conditions in different parts of the world, the Blue Ocean Group companies are penetrating deeper into the market with international brands and helping them to grow with us in the UAE as well as our international distribution network across 40 countries.”

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