DHL Global Forwarding CEO: Dubai is ideal hub for humanitarian relief

Dubai is a key global disaster relief hub says DHL Global Forwarding as it unveils first Global Competence Center for Humanitarian Logistics in the city
Dhl, DHL Global Forwarding, Humanitarian logistics, Dubai, Uae


Dubai is one of three global humanitarian logistics hubs for DHL’s disaster relief teams, so it made sense for the group to establish the Global Competence Center for Humanitarian Logistics in the city, Amadou Diallo, DHL Global Forwarding CEO for the Middle East & Africa, told Logistics Middle East.

“The centre is a cross-business unit involving the entire DHL Group to help logistics companies and NGOs respond to the various disasters and humanitarian crises occurring in the region,” he said.

“The competence centre will support the work of the International Humanitarian City. We see that many NGOs and aid organisation have offices and DCs here, and so this is the ideal city to use as a logistics hub for humanitarian relief.”

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DHL Global Forwarding is a leading international provider of air, sea and road freight services, and has consolidated its portfolio of humanitarian logistics services within its first Global Competence Center for Humanitarian Logistics, designed to meet growing global demand for these logistics services.

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A DHL veteran with over 15 years of experience in creating, providing and implementing solutions for complex humanitarian operations, Fatima Ait Bendawad has also been appointed to lead the Global Competence Center for Humanitarian Logistics.

“The level of preparedness – whether it be expedited customs clearances, readiness to handle dangerous goods like chemicals or medicines, or processes for on-ground collaboration between multiple agencies  – directly correlates with the efficiency of humanitarian logistics,” said Fatima Ait Bendawad, head of Global Humanitarian Logistics Competence Center, DHL Global Forwarding.

“Our work on the front line, has helped us build and maintain familiarity with the nuances of compliance, regulation and international standards that apply to movements of critical goods,” she added.

Fatima Ait Bendawad, head of Global Humanitarian Logistics Competence Center, DHL Global Forwarding.

“Humanitarian logistics requires dedication and coordination with different stakeholders to get critical goods to those in need, gaining trust and working with numerous partners to coordinate shipments in situations which often require short turnaround times,” added Massar Diop, director of humanitarian logistics, DHL Global Forwarding.

The Center offers non-governmental organizations, aid agencies, and their suppliers and manufacturers a broad range of services including air and ocean freight, customs clearance, warehousing and local distribution of humanitarian shipments.

These services will be backed by control tower and data analytics services designed to offer heightened levels of freight visibility for humanitarian situations of any level of urgency and complexity.

Organizations can also use the Center to tap into DHL Global Forwarding’s global network of freight connections for rapid, efficient transport of resources; as well as sector-specific services including temperature-controlled and cold-chain shipments for life sciences and healthcare – critical for public health assistance projects involving the long-term delivery of medicines and medical equipment to developing areas.

Organizations can also use the Center to tap into DHL Global Forwarding’s global network of freight connections for rapid, efficient transport of resources

“The impact of conflicts and natural disasters on the world is evident and at DHL Global Forwarding, we have the capability, expertise and global network to render resilient logistics support to organizations who are highly committed to ensure that critical resources are delivered, to meet the needs of those who require them,” added Amadou Diallo, CEO, DHL Global Forwarding, Middle East and Africa.

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With its geographical location and longstanding reputation as a cluster for global aid and relief organizations, Dubai currently plays host to several major logistics hubs including the International Humanitarian City, the largest humanitarian hub worldwide from which nine United Nations (UN) agencies and 48 NGOs currently run logistics operations. 

The Center will play the pivotal role of coordinating humanitarian logistics services globally, by leveraging expertise in regional hubs in Sub-Saharan Africa and Europe – to optimize delivery schedule and routes to areas which need the resources.

DHL has extensive experience in disaster management activities – which includes the deployment of its Disaster Response Teams (DRT) consisting of DHL experts to provide on-ground logistics support in natural disaster zones; and the Get Airports Ready for Disasters (GARD) program, which runs joint workshops with the UN Development Programme to prepare local airport management for the logistical issues associated with natural disaster situations.

With more than a decade of experience working in this field, Massar has built a strong network of relationships with key UN agencies, NGOs and suppliers, to provide the best solutions to their needs, in different parts of the world.

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