Abu Dhabi Farmers Services Centre (ADFSC) boosts UAE’s food supply chain
The Abu Dhabi Farmers Services Centre (ADFSC) announced that they will be supplying fresh local produce to Elite Agro, a leading Abu Dhabi producer and distributor of fresh vegetables and fruits in an agreement that will see both consumers and farmers benefit from the buying power of a strengthened domestic supply chain.
At the recently concluded Global Forum for Innovation in Agriculture (GFIA) exhibition held at ADNEC in Abu Dhabi, an agreement was signed between Nasser Mohammed Al Junaibi, ADFSC acting CEO and Dr Abdulmonem Al Marzooqi, CEO of Elite Agro LLC for the distribution of ADFSC produce through Elite Agro’s retail partnerships.
“ADFSC is proud to partner with Elite Agro as it shares the vision of producing high-quality produce that can compete with the high levels maintained by imported produce. Both customers and consumers will benefit from this venture as the exposure to high-quality produce grown in the UAE will increase in direct competition with imported produce,” Al Junaibi said.
“We aim to increase the farmers’ income through the marketing of their products to consumers in an attractive way. Prior to this stage, we strive to improve these products - whether agricultural or animal - so that not only the consumer approves of them, but they also meet and surpass the highest international standards. In addition, it is a move to enhance the competitiveness of domestic produce being a high-quality fresh product,” he added.
ADFSC will supply a range of produce including tomatoes, capsicum and cucumbers and Elite Agro will ensure this reaches key retailers and consumers.
In doing so, customers and consumers will receive fresh produce as opposed to the imported produce that can be up to one week old.
Demand for fresh food is growing in the UAE as consumer attitudes towards local produce changed significantly over the last year.
Consumers now perceive local produce as equal, if not better in quality than imported produce and are aware of the low carbon foot print for local products compared with imported products.
According to Euromonitor, UAE consumers ate 3.3 million tonnes of fresh food in 2017 and the market is predicted to grow in the high single digits.