GWC, the Official Host Nation Logistics Provider of FIFA World Cup Qatar 2022, revealed its panel of top industry experts for the upcoming ‘Getting You in the Game’ virtual forum.
Logistics industry giants will arrive in Doha, Qatar, on 16 November to tackle the complex issue of logistics behind mega-events, such as global sporting competitions, as well as the regional trends and transformation.
FIFA’s Head of Event Logistics, Jose Dhooma, will kick off the virtual forum with a keynote speech.
The forum will feature two panels and two workshops.
“There has never been a more appropriate moment to discuss the role of logistics in the delivery of mega-events.
This year we have seen the critical role of logistics in the world’s economy, and now, with almost a year to the FIFA World Cup Qatar 2022, this forum is bringing together panels of experts to discuss and bring you further into the game of delivering logistics for mega-events,” Jose Dhooma, Head of Event Logistics at FIFA, said.
The first panel, focusing on mega-event logistics, will feature Kirsten de Bruijn, Senior Vice President Cargo Sales and Network Planning at Qatar Airways, Mark Novack, HC Event Logistics Assistant-Director at the Supreme Committee for Delivery & Legacy, Christopher Nelson, Operations Manager, Middle East Region inKObator, at The Coca-Cola Company and Mathew Phelps, General Manager at GWC.
The discussion will pull back the curtain on what it takes to create a winning formula to turn visions of events’ enormity into a reality.
The second panel will include Afraa Al Noaimi, Executive Director at Josoor Institute, Laila Al Jefairi, Vice President of Business Development at Qatar Financial Centre, Bader Al-Madhadi, Investment Promotion Lead at Qatar Free Zone Authority, Lauri Becquart, Head of Retail & Private Holdings at Google Cloud and Hamdan Merchant, Senior Director, Innovation, IT & BPI at GWC.
The panel will analyze the role of digitalization in the Middle East region and identify the impact of investments in making it an increasingly attractive place for mega-events.
Both panels will be moderated by Al Jazeera English’s Senior Presenter Emily Angwin.
The panels will be followed by two workshops addressing GWC’s large-scale planning to execute FIFA World Cup Qatar 2022, led by Syed Maaz Chief Business Development Officer at GWC, as well as the legacy of sustainability that the World Cup will leave behind, led by Meshal Al Shamari, Director at Qatar Green Building Council.
“Logistics play a significant role during sporting events to ensure the smooth and efficient delivery of complex large-scale events, which involves executing a broad spectrum of logistics services in the lead-up, during and after the final whistle.
Moreover, the forum will bring attention to the hard work that goes into the FIFA World Cup Qatar 2022, turning it into a showcase for Qatar and the region,” Group CEO at GWC, Ranjeev Menon said.
GWC Overview
GWC was established in 2004 and has grown to become a key player in the region’s logistics and supply chain sector.
The company offers end-to-end logistics and supply chain solutions that cater to all industry verticals including FMCG, oil & gas, fine art and pharmaceutical to name a few.
Additionally, GWC provides supply chain consulting, record management, local and international relocation services.
The company utilises a global freight network of more than 600 offices and a sturdy logistics infrastructure spanning over 3.8 million square metres.
GWC is the Official Host Nation Logistics Provider for the FIFA World Cup Qatar 2022™.
To register,