KHS presents the first recyclable juice bottle made of 100% rPET
There is an increasing demand from consumers and the beverage industry alike for packaging which saves on resources.
Companies who design a container nowadays must also take its entire life cycle into account. KHS is addressing precisely this issue with its new Beyond Juice concept.
For the first time the Dortmund systems provider has now developed a fully recyclable juice bottle made of 100% recyclate whose FreshSafe PET barrier system offers unique product and freshness protection.
In combining its market-proven systems KHS is taking an interdisciplinary and holistic approach to the beverage industry’s striving towards greater sustainability.
“With Beyond Juice we’re providing concrete answers to the challenges of the beverage industry, taking the juice bottle as an example. Also in view of the current debate on plastics practical, environmentally-friendly systems are becoming more and more important," says Philipp Langhammer, product manager for barrier technology at KHS Corpoplast.
What is needed is an integral and sustainable type of packaging suitable for the entire spectrum of sensitive beverages.
“When developing the bottle we thus strictly adhered to our credo of environmental protection, recyclability and maximum product protection,” adds Langhammer.
The PET container was designed by the KHS experts from the holistic Bottles & ShapesTM consultancy program together with environmental service provider Interseroh from Cologne according to their latest design guidelines.
Following a number of optimizations the Beyond Juice bottle was issued with the Made for Recycling seal by Interseroh – the first PET bottle to score a full 20 out of 20 points.
“Thanks to the seal on the label, for the first time consumers can now allow the bottle’s truly excellent recycling properties to help influence their decision to buy when standing in front of the supermarket shelf,” says packaging engineer Julian Thielen from Interseroh.
“In the medium term, for packaging the criterion of recyclability will additionally become just as important as the aspects of product protection, convenience and attractiveness – also on an international scale.”
The label area on the Beyond Juice container has been kept so small that sorting systems recognize it as a PET bottle. This makes sure that the container can be reintroduced to the recycling loop and is not simply used to make energy.
It was also important to select the right kind of adhesive so that the label can be separated from the plastic in the recycling process and there is no unintentional soiling during the washing process.