FODEL and 7eleven partner to create UAE chain of e-com pick-up points

7eleven partners with FODEL to offer online shoppers even more pick-up locations as alternative to home delivery for ecommerce parcels
Benturquia and Noblet (centre) at a flagship 7eleven store in Dubai with Tripath (right) and Anwar (left)
Benturquia and Noblet (centre) at a flagship 7eleven store in Dubai with Tripath (right) and Anwar (left)


FODEL is the first platform in the GCC region to implement the pick-up location option as an alternative to home delivery enabling online shoppers to pick up their e-commerce parcels from their local stores any time they want.

The concept is used around the world and 7eleven is a reference point for the pick-up service concept internationally. Many of 7eleven’s 66,000 stores in 18 countries including, US, European and Hong Kong outlets offer similar ecommerce parcel pick up services and the trend is catching up in the UAE.

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Now FODEL and 7eleven have agreed to work together to make the pick-up service available to UAE online shoppers at any of the retail chain’s convenience stores across the country.

In addition, more 7eleven outlets will offer the service once they open later this year to become part of FODEL’s rapidly growing network of collection points across the UAE helping consumers to receive their shipments faster, cheaper and at a place and time most convenient to them.

7eleven stores are open 24 hours, 365 days a year, which means that people can visit them any time to pick up their parcels, day or night. Consumers are notified in real time once their order arrives at their preferred 7eleven location and have full visibility and control over their shipments.

“Adding FODEL as a service to our stores enhances consumer convenience, increases footfall and will help boost impulse purchases from our customers who come to 7eleven for the high quality of the ‘grab and go’ fresh food products at affordable prices and the multiple available services available under one roof,” said Christophe Noblet, general manager, Seven Emirates Investment.

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Soumia Benturquia, founder & CEO, FODEL, said: “7eleven is a reference of the pick-up locations concept globally and well-known for the great customer experience they provide. We are happy to have them part of our network and we can together create a unique and hassle-free parcel collection experience for online customers.”

“7eleven’s growing network of UAE stores, their 24/7 availability and their strategic locations are a great asset for FODEL,” she added.

Mukesh Tripath, COO, FODEL, added: “Besides the technology, FODEL provides training programmes to retail staff of merchants to ensure a smooth customer experience. Store owners and operators have little to do to integrate without the need to hire new staff or invest in additional space.”

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