Last mile fulfilment platform Mile targets Middle East retail
Mile, a Dubai based logistics and delivery management software platform, says that technology right now is having the greatest impact ever on the retail supply chain in the Middle East.
“The need to improve customer engagement across all touch points has never been so important. Technology is one of the biggest catalysts in shaping the retail logistics model in the GCC,” says Fawad Ahmed, chief technology officer, Mile.
“We constantly see our clients maturing their logistics processes and trying different technologies to assist with operational efficiencies. Monitoring response times at each step from orders origination, pick & pack, load planning, route optimisations, dispatch, loading to final delivery, every aspect of the logistics process is constantly evolving,” he adds.
It’s a race against the competition to give a better customer experience then, and fulfilling deliveries and return requests has to be done in a seamless fashion.
The companies that excel in meeting the growing needs of the market have a better chance of becoming market leaders in their industry.
It’s for this reason that Mile is seeing growing demand for its solution. “Mile consolidates orders from multiple channels, digitizes back office operations, allocates routes, prioritizes shipments, automates load planning, provides digital route optimizations, evaluates zone behaviours and recommends dispatch through AI algorithms,” says Ahmed.
The platform is also uniquely positioned across several verticals, from couriers, cargo, e-com retailers, and retailers, to bakeries, restaurants, pharmacies and other niche operators like laundries. “We want to help digitise everything that moves,” explains Ahmed.
“Smartly positioned personalised promotions backed by intelligent data yield far better ROI to GCC businesses,” he says. “The realisation today to engage with the right customers at the right time through the correct mediums is critical to any retail operation.”
For this reason, retailers now are adapting omni channel approaches to give ubiquitous notifications, shipment tracking, proof of deliveries, convenient scheduling and immediate customer satisfaction surveys.
“A well-integrated and unified system allows retailers to deliver unparalleled customer experience which can set a business apart and enhance loyalty for repeat customers,” says Ahmed.
“Big Data also helps retailers analyse delivery behaviours across their channels for forecasting demand, evaluate trends and improve operational efficiencies.”