Swisslog beefs up regional robot and data-based automation team

The appointment comes in response to the steady increase in demand for software and robotics solutions, designed to address the challenges of tomorrow.
Alain Kaddoum, general manager for Swisslog Middle East.
Alain Kaddoum, general manager for Swisslog Middle East.

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Swisslog has appointed a new regional sales manager for its solutions in robot and data-based automation in the Middle East.

The appointment comes in response to the steady increase in demand for software and robotics solutions, designed to address the challenges of tomorrow, the company said in a release.

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Anis El Shaar joins Swisslog as regional sales manager for the Middle East to oversee its regional business operations with a focus on the Kingdom of Saudi Arabia and the UAE.

El Shaar is responsible for supporting new clients through the complete sales cycle as well as maintaining the relationships with existing accounts.

Bringing decades of experience in identifying and penetrating new markets, El Shaar’s core responsibilities also include the development and implementation of innovative automated warehouses with all related processes.

“Both the UAE and Saudi Arabia are important markets for Swisslog, with plenty of opportunity for growth,” said Alain Kaddoum, general manager for Swisslog Middle East. “With Anis’ appointment, we can now focus completely on our customers here.”

“Anis brings to the table a proven track record of successfully implemented large-scale automation projects for customers, ideally positioning us to meet the evolving demands of the marketplace. We welcome him to the Swisslog family,” he added.

In addition to the appointment of Anis, Swisslog has also made rapid advances in the software-driven integration of advanced warehouse technologies, with a number of innovations aimed at embedding efficiency, intelligence and competitive advantages into warehouse logistics operations.

At the upcoming Seamless Retail & E-Commerce exhibition in Dubai (10-11th April 2019), the company will present its latest unique picking technology – the next generation of the ItemPiQ robotic picking system.

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With this solution, Swisslog has developed a unique system that supports dramatically faster work processes with improved precision.

ItemPiQ is highly versatile for easy adaptation to the customer's changing product palette. Aided by machine learning, the system "learns" the optimal picking method for each new item. 

Additionally, senior executives and experts in the field of automation at Swisslog will brief attendees on the latest developments in logistics automation and robotics revealing some of its latest technologies including the future of smart cities with the QTainer warehouse concept and much more.

Alain Kaddoum, General Manager of Swisslog Middle East, will also conduct two presentations on the importance of increasing efficiency with data-driven and robotic warehousing.

The key note and seminar presentation will take place on the first day of the expo and will cover topics including innovation in retail, future-ready warehousing and distribution solutions to drive success in the hyper-competitive environment.

Swisslog’s senior management will be available to discuss retail automation solutions at Stand L-10 in Retail & Ecommerce section, April 10th & 11th from 9:00am till 17.30pm, Dubai International Convention and Exhibition Centre, Sheikh Saeed Hal 2 & 3.

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