DHL MENA launches new e-com campaign for merchants
DHL Express, the world’s leading international express service provider, is set to launch its global campaign ‘Where Everything Clicks’ in Middle East and North Africa (MENA) region, to guide online merchants to navigate and access the booming and lucrative global e-commerce marketplace.
DHL Express aims for the campaign to reach companies ranging from start-ups to large enterprises, advising merchants on how to optimize their websites for international sales and to create a competitive advantage via shipping options offered.
DHL helps sellers traverse an increasingly global landscape, in which buyers progressively make purchases from international websites.
The campaign reveals purchasing habits of online shoppers, including always important delivery preferences, and shows merchants how to use this information to increase sales.
‘Where Everything Clicks’ includes a rich database of how-to videos, white papers, customer insights, and trend videos that inform merchants and business about evolving consumer behaviour.
A 2017 study by KPMG reports that consumers across Middle East and Africa were the most likely to import consumer products bought online, almost 50 percent of purchases, showcasing the rise in cross-border shopping that is driving international retail trade.
The survey also revealed ‘Enhanced Delivery Options’ as one of the key company attributes that contribute to deciding where shoppers choose to buy online.
The study findings illustrate that companies must continually innovate to improve and shorten delivery times, to satisfy increasingly demanding consumer expectations.
“The MENA region is witnessing rapid growth and change in e-commerce trends. Cross border e-commerce presents strong growth opportunities that is yet to be tapped into by many businesses in the region,” said Nour Suliman, CEO MENA, DHL Express. “With the proliferation of online trade, a product in one corner of the world today is now easily accessible to customers at the opposite end in just a few clicks. This has allowed online merchants to access markets and customers from around the globe.”
Faysal Elhajjami, DHL Express MD, Kingdom of Saudi Arabia said: “We recognise that our customers’ success is closely tied to their buyers’ satisfaction with the delivery experience and the delivery options offered. With ‘Where Everything Clicks’ campaign we want to showcase to business across KSA how an international express shipping option can increase e-commerce value helping merchants boost revenue and tap into new markets.”
Geoff Walsh, UAE Country Manager, DHL Express said DHL would be particularly focusing on SMEs and start-ups. “We aim to support local ecommerce start-ups by providing them with tailor made solutions that will allow them to easily address potential global consumers, therefore improving their e-commerce proposition within the current market,” he said. “The ‘Where Everything Clicks’ campaign highlights how an international express shipping option can increase e-commerce value helping merchants boost revenue and tap into new markets.”
DHL has developed services that enhance customer experience and support web merchants as they access new markets. Using advanced market intelligence tools, DHL can quickly identify shopping sites that receive traffic from international locations, identifying potential sales outside of the seller’s core market. DHL can compare website engagement metrics and suggest service enhancement via addition of a cross-border express delivery option.
With DHL’s On Demand Delivery, buyers are notified proactively via email or SMS about a shipment’s progress. Receivers can schedule delivery for another day, arrange delivery to a nearby DHL Service Point or an alternate address, and even request that a shipment is held during vacation. DHL Express offers On Demand Delivery in over 100 countries, with about 50 more coming this year.