Carlsberg Group redesigns packaging to be more environmentally friendly
The Carlsberg Group has announced it is switching to the packaging solution Nature MultiPack, which combines beverage cans with adhesive dots instead of shrink-wrapping, hi-cone and other secondary packaging solutions.
The new solution, which Carlsberg is calling Snap Pack, is part of Carlsberg’s sustainability program ‘Together Towards Zero’, which it hopes to have fully implemented by 2030.
The innovative packaging was designed by KHS subsidiary NMP Systems, which the brewery group is launching as world premiere for cans on the British market.
“Over the past three years, we have embarked on a research and development journey to bring the Snap Pack onto the market,” said Cees't Hart, CEO of the Carlsberg Group. “This will enable us to significantly reduce the amount of plastic waste generated worldwide.”
The brewery group expects that by dispensing with shrink-wrapping in its can packs, up to 76 per cent of plastic can be saved – in absolute figures this amounts to around 1,000 tons per year, when fully rolled out.
“Today, good brewing also means protecting the climate, nature and the environment,” added Simon Boas Hoffmeyer, head of sustainability at Carlsberg.
In the run-up to the market launch, the Carlsberg Group invested heavily in market research in order to better understand the wishes and needs of its customers.
The result: sustainability is one of the most important purchasing criteria for consumers.
Carlsberg then developed its sustainability programme. Its objectives include reducing carbon emissions and avoiding waste.
The Nature MultiPack perfectly meets this objective, according to Hoffmeyer. “It offers our customers the opportunity to enjoy a high-quality beer that is also good for the environment,” he said.
The Carlsberg group was also impressed by the packaging solution from NMP Systems in terms of consumer convenience.
It scores, for example, with the possibility of precisely orientated cans. Consumers can thus easily identify the product. This feature offers additional advantages at the point of sales.
“Orientating the layout of each single can in the Nature MultiPack creates a so called billboard effect. This effect brings a larger visual communication area for the brand disposed in the shelf,” saud Christoph Georg von Aichinger, senior sales director at NMP Systems.
Carlsberg implements Nature MultiPack for cans as four and six packs including the carrying handle. The brewery group launched the sustainable innovation in the UK in September. The Snap Pack is expected to be available in selected European countries in September, and in Denmark, Carlsberg's home country, in early 2019.
The market launch was preceded by an intensive research and development phase. A particular challenge was the composition of the adhesive which bonds the filled cans with only a few adhesive dots to a stable pack.
The individual cans can easily be separated with a single movement. “We have succeeded in developing an adhesive that works in combination with the printing ink and can lacquer without damaging it,” said von Aichinger.
The market launch of Nature MultiPack for cans is now the next milestone for more sustainability in secondary packaging.