Fuji looks to boost GCC distribution of Kobe beef by 300%

Fuji LLC, one of UAE’s leading one stop shop service providers for all marine needs, food concepts and ingredients from Japan and Far East to the region, is planning to boost its Kobe beef distribution by 300% in 2018.
Saeed Al Malik, president and CEO, Middle East Fuji, LLC
Saeed Al Malik, president and CEO, Middle East Fuji, LLC

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Fuji LLC, one of UAE’s leading one stop shop service providers for all marine needs, food concepts and ingredients from Japan and Far East to the region, is planning to boost its Kobe beef distribution by 300% in 2018.

As part of this, the company is participating in Gulf Food to showcase its product to the food and beverage industry.
Middle East Fuji has achieved 500 percent sales growth in terms of its distribution of premium Japanese Kobe beef in the UAE in 2017 compared to 2016.

“Kobe beef sales have risen 500% in UAE during 2017 and are also expected to increase 300% in 2018. We believe the number could triple in 2018 as demand for the beef rises,” says Ryusaku Hayashi, managing director, Middle East Fuji LLC.

“It is of course an ambitious target, but we believe it is achievable as we continue to strengthen and grow awareness of our highest genuine halal quality Japanese Kobe beef at leading sector events such as Gulf Food,” he said.

As the product is premium and niche, Middle East Fuji is limiting its offerings to high end specialty restaurant and direct VIP customers.”

Saeed Al Malik, president and CEO, Middle East Fuji, LLC said: “Our strongest markets for Kobe beef in the region are the UAE and Oman. We plan to venture into Saudi Arabia very soon. Middle East Fuji LLC has been growing in the Middle East industry for the past 3 decades. Since the time we established ourselves, we have cultivated good relationships with our partners and stakeholders while ensuring the highest premium halal quality kobe beef to our customers.”

Located in the heart of Downtown Dubai, Kohantei is the UAE's only Japanese fine dining 'Kaiseki' experience and one of Middle East Fuji’s largest customers of Kobe Beef.

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