Silverjet urges passengers to use Luton Airport

Silverjet insists passengers booking flights with the business class carrier will not suffer the same baggage delays as travellers passing through Heathrow Airport.
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Silverjet insists passengers booking flights with the business class carrier will not suffer the same baggage delays as travellers passing through Heathrow Airport.

The London-based carrier, which flies from Luton Airport to Dubai and New York, says demand for its services have increased amid ongoing teething troubles at Heathrow's new Terminal 5.

Since its opening, the $8.41 billion terminal has been dogged with baggage delays following a system malfunction. The technical fault has led to more than 100 flight cancellations, with some 30,000 items of luggage unaccounted for.

"The problems unfolding at Heathrow are one of the main reasons why we chose Luton Airport to base the Silverjet operation," said Silverjet CEO Lawrence Hunt.

"Luton Airport is the least congested of all London airports, it's not BAA operated and we have been able to work with Luton Airport to introduce our own dedicated baggage handlers, resulting in Silverjet not having lost one bag checked-in at Luton."

Hunt added that interest in lower profile 'boutique' airports, such as Luton and Dayton International Airport is rising, with passengers keen to travel stress-free.

"At Silverjet, we know that there is a rapidly expanding segment of travellers in Dubai who expect more of their airlines," Hunt said. "Fewer people are willing to tolerate the stress of using London's major airports, which is why we are using the boutique airport model to create a better overall experience for our passengers."

According to Silverjet, more than 50% of private jets flying in and out of London use Luton Airport. The airline also said the hub is ideal for travellers looking to avoid congestion and inconvenience at London's main airports.

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