GENAVCO to distribute Belgium's STOW products in UAE

The Racking & Shelving Products will debut at Materials handling ME.
Logistics, NEWS, Materials Handling


General Navigation & Commerce Company L.L.C. (GENAVCO) recently signed an agreement with STOW, a Belgium-based manufacturer of Racking & Shelving Products, to distribute its products in the UAE, starting at Materials Handling Middle East 2013, being held in Dubai next week.

Isam Abu Nabah, president GENAVCO, said that the development allows the company to cater to the larger needs of the logistics and warehousing industry – an estimated DH350 million market, with plans to take on a 10% share in the next three years.

Through our partnership with STOW, we now have access to an extensive portfolio of racking and shelving products allowing us to offer more comprehensive storage and handling solutions to our customers. Catering to our clientele’s needs in the past has allowed us to grow as a trusted name in the field, and this development will further reinforce our stronghold on the market,” he said.

The products will make their debut in the UAE at the region’s only exhibition for the materials handling industry on 10-12 September, 2013 that will offer direct access to the key target audience.

Among those being introduced to the market, the STOW Atlas Pallet Shuttle System, for example, shows the company’s vast experience in the field. The ISO9001 product serves to optimise storage capacity and the self-powered device facilitates the loading and unloading of pallets.

Asif S. Khan, head of equipment business unit, GENAVCO, adds: “Our participation in Materials Handling Middle East 2013 reinforces our aggressive business strategy for future growth by putting us into direct contact with consumers and decision makers to drive immediate sales of the products.”

Supporting the sales team will be factory representatives from STOW. The company is part of Averys Group, the world’s third largest manufacturer of racking and shelving products, which already enjoys an established presence in Asia, Europe, South America and Australia.

Christoph Mestdagh, group sales director, STOW, said: “Through this new alliance we are able to enter the market on solid footing, through one of the leading suppliers of construction, industrial and materials handling equipment in the UAE. We are certain that the new agreement will be a fruitful one for both organisations and are extremely confident moving forward.”

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