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Bahrain's Gulf Air set to go triple daily to Jeddah

Carrier ramps up frequency to Saudi city on back of growing demand .
NEWS, Aviation

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By: Daniel Shane

Gulf Air is to increase the frequency of its flights to Jeddah to three times per day from July 9.

Bahrain’s flag carrier said it will operate 21 services per week in each direction, on the back of growing demand on the Saudi coastal city route.

Gulf Air said the extra flights, which coincide with the start of Ramadan this year, will offer more flexibility for Bahrain and Saudi-based business and leisure travellers, as well as pilgrims going on to the Islamic holy city of Makkah.

“The introduction of additional flights between Jeddah and Bahrain reinforces the importance of the Kingdom of Saudi Arabia as a key longstanding market for Gulf Air and is aligned to the airline’s business strategy to concentrate on high-demand routes to ensure its primary customer base is served effectively and efficiently,” commented Gulf Air acting CEO Maher Salman Al Musallam.

Gulf Air is currently in the midst of a major restructuring process after it a received a $500m bailout from the Bahraini government in October 2012.

The airline has struggled amid rising fuel costs, political instability in Bahrain and increased competition from other carriers in the region.

As part of its strategy to return to profitability, it has chopped down its number of routes to fewer than 40, pared back orders of new aircraft and reduced its workforce.

The airline also removed former Royal Jordanian boss Samer Majali as its CEO last year and replaced two boards of directors.

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