Emirates extends sponsorship of football club PSG
Emirates Airlines and 2012/13 French Ligue 1 Champions Paris Saint-Germain have announced a new sponsorship deal, granting the Dubai carrier a five-year extension to their partnership with the Club until the end of the 2018/19 season.
The announcement was revealed today by Thierry Antinori, Emirates executive vice president passenger sales worldwide and Nasser Al-Khelaïfi, president of Paris Saint Germain, during a press conference held in Parc des Princes Stadium in Paris.
This agreement strengthens the relationship between Paris Saint-Germain and Emirates and gives to each partner the opportunity to achieve worldwide brand recognition, simultaneously enhancing the image of each partner through increased global awareness,” said Al-Khelaïfi.
Antinori added: “This is the perfect time for Emirates to re-sign with Paris Saint-Germain given the club’s new international players and on-going success in the French championship, as Ligue 1 Champions, as well as the European championship. Our sponsorship of Paris Saint Germain is a strong platform to further extend our brand presence in France, as well as the many other football focused nations that we fly to globally.”
As a result of the partnership, Emirates will continue to enjoy highly visible branding in Parc des Princes stadium, Paris Saint-Germain’s stadium, as well as the Fly Emirates logo on the team shirt and access to the stadium’s premier hospitality facilities.
“Paris Saint-Germain’s growing international presence fits perfectly with our own rapidly expanding worldwide network. This partnership represents a strong combination of two global brands that share the same passion for success and growth, offering an international reach well beyond football and aviation. In a short time Paris Saint Germain has positioned itself as the most popular French football club in the world and we are incredibly proud to be their partner,” said Antinori.
Emirates first signed its sponsorship agreement with Paris Saint-Germain in 2005 followed by a shirt sponsorship commencing in the 2006/07 season. Paris Saint-Germain has been an integral part of French football’s long and illustrious history and the club enjoys a strong fan base, not just within France but also across the globe.
Paris Saint-Germain is an integral part of Emirates sponsorship portfolio comprising top sporting teams and tournaments as well as high profile cultural events around the world.
Emirates football sponsorship portfolio includes a number of high profile teams and events including FIFA, Asian Football Confederation, Arsenal FC, AC Milan, Hamburger SV, Real Madrid, Olympiacos FC, Arsenal Soccer Schools Dubai, The Emirates Cup and Zain Saudi Professional League.
In France, Emirates has sponsored the French Open Golf since 2010 and has most recently signed an agreement to become the Official Partner of the French Open Tennis Tournament at Roland Garros, the second grand slam of the season which commences later this month.
Emirates currently offers 32 weekly flights to France, with 20 flights per week from Paris including a double daily A380 service, a daily flight to Nice and five flights per week to Lyon. With 200 aircraft in its fleet, Emirates currently flies to 132 destinations in 77 countries.