FedEx launches new multi-market campaign

Advertising campaign pays tribute to thousands of firm's employees.
Logistics, NEWS


FedEx Express (FedEx), one if the world’s largest express transportation companies, launched a new multimarket marketing and advertising campaign that pays tribute to the hundreds of thousands of team members worldwide who are responsible for powering the infrastructure, processes and technologies that drive its worldwide network.

The “Solutions Powered by People” campaign highlights the above-and-beyond dedication of FedEx team members around the globe, demonstrating how these daily actions keep business moving for companies large and small.

“The most successful businesses are those which are built on strong relationships; and relationships by their very nature are built on people. At FedEx, our people are at the heart of everything we do and everything we are. That is why we have launched the ‘FedEx. Solutions powered by people.’ campaign. Our 300,000 dedicated team members across the globe work tirelessly to connect business leaders to the people, places and opportunities that will help them succeed”, said Nathalie Amiel-Ferrault, FedEx Express vice president Customer Experience Europe, Middle East, Africa, and Marketing & Communications Middle East, India & Africa.

With print and online advertising appearing pan-regionally and in local markets around the world, the campaign will be supported by a series of bespoke pages on the recently redesigned FedEx website where business leaders can find supplementary content and information about innovative transportation solutions as they seek to expand their businesses beyond their own borders.

“This year’s campaign is designed to make a special appeal to small and medium customers because we understand the critical issues that SME's face in today's challenging marketplace,” said Rajesh Subramaniam, senior vice president, Global Marketing, FedEx Services. “We understand logistics is nothing without teamwork and this campaign aims to showcase the people whose enthusiasm and expertise powers our international networks, infrastructure, technology and processes.”

In addition to advertising across pan-regional and local print and online media, the campaign will also be supported by a worldwide communications and public relations programme.

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