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Turkish Airlines signs Messi

Deal continues pattern of major airlines marketing through football.
NEWS, Aviation

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Lionel 'Leo' Messi has been named as the new Global Brand Ambassador for Turkish Airlines. The Barcelona and Argentina superstar is a multiple winner of the World Footballer of the Year Award and in his last game broke Gerd Muller's record of 85 competitive goals in a calendar year.

Messi joins the ranks of Los Angeles Lakers star Kobe Bryant and professional tennis player Caroline Wozniacki, who have been brand ambassadors of the airline since 2011 and 2010 respectively. Turkish has also used the services of the Manchester United football team to promote its brand.

"We have held the title of Europe’s Best Airline now for two consecutive years and it makes perfect sense that wealign ourselves with the best and most recognizable sports figures in the word,” said Turkish Airlines Member of the Board, İsmail Gercek. “Signing a global sports star like Messi only solidifies our leading position as one of the world’s fastest growingairlines, flying to a record number of countries across the globe."

Turkish is not the only airline that sees the value of associating itself with 'the beautiful game. Emirates has recently extended its sponsorship of Arsenal and Etihad is a sponsor of the Manchester City stadium and its new campus development.

Messi has already shot an advert for the airline with Kobe Bryant. The commercial was a collaborative effort among producers, actors and crew members from Turkey, the Netherlands, Spain and the United States. Shot partly at Istanbul’s Ataturk Airport and partly in other countries abroad, the creative will air worldwide late this year.

You can watch that commercial here...

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