Emirates signs marketing deal with South Australia

Emirates to promote South Australia tourism across European network.
NEWS, Aviation


Following the launch of its service to Adelaide on November 1, Emirates Airline signed a new marketing partnership with the South Australian Government and Tourism Australia, the WAM News Agency has reported.

The joint marketing agreement will see AUS$2 million of marketing activities promoting South Australia's tourism across Emirates' European network over two years.

Emirates' senior vice president of commercial operations for the Far East and Australasia, Salem Obaidalla said: "Today's agreement with the South Australian Tourism Commission will achieve valuable returns for both the State and Emirates. South Australia has never had this level of connectivity into Europe, the Middle East and Africa and the early booking profiles demonstrate the power of Emirates' global network in unlocking previously untapped markets, such as Glasgow, Hamburg and our hub, Dubai. We're investing in South Australia for the long haul, dedicating a Boeing 777-300ER aircraft on the flights to Adelaide, fitted with our highest on-board product offering and employing more than 150 South Australians in airline and airport services. Subject to regulatory approval, the Emirates and Qantas Global Aviation Partnership will offer travellers an even more seamless Australian and international network - including direct connectivity from Emirates' global network to Port Lincoln and 50 other Australian destinations via Qantas' domestic network."

Emirates' four flights per week between Dubai and Adelaide will become daily from February 1, 2013.

"South Australia's tourism drawcards will be more accessible than ever. The expected economic impact of daily Emirates flights into Adelaide is substantial, generating an anticipated $40m in direct expenditure and over 200 jobs over the next two years," said South Australia Premier Weatherill.


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