DAILY BLOG1: Ahmad Lala: Lighthearted look at logistics

DAILY BLOG By: Ahmad Lala, Editor of Logistics Middle East Magazine.
Ahmad Lala, Editor of Logistics Middle East Magazine.
Ahmad Lala, Editor of Logistics Middle East Magazine.


As editor of Logistics Middle East magazine, I’ve decided to do a regular lighthearted blog for this website. I will take an alternative look at the logistics issues of the day, treat you to behind the scenes information on the personalities I meet in this industry and basically give you a general overview of life as a logistics journalist.

So on that note, I’m going to begin, literally behind the scenes, at a photo shoot in our ITP Publishing office studios today.

Nicola McCart, vice-chairperson for Women in Logistics was my guest. She is also the director of her own recruitment firm (Hamilton Recruitment) and had some interesting tales to share of recruiting people to work in Afghanistan – but those are tales for a future blog.

For those of you who have never experienced one, a photo shoot can be particularly tough on the model and onlookers (although some onlookers for our group’s Lingerie Insight Magazine might disagree). To get that one perfect shot – dozens have to be taken. Luckily, Nicola was up for the challenge.

It reminded me of another, more intense, photo shoot done a few weeks after I joined the magazine: the one conducted at the Supply Chain and Transport awards in May. In that particular shoot, the winners were taken to a prepared set with boxes and made to ‘strike a pose’ – well several actually - until we got that perfect shot. We even had some senior management inside the boxes. All in all, it turned out to be a superbly creative shoot, and if you missed it in May – those pictures can be found here:

For those of you who prefer your pictures to move and speak, there is something for you too: the top story on our website today is a video. In January this year, Saudi logistics firm Almajdouie moved the world's largest evaporator and the heaviest load ever carried in the Middle East – an achievement that earned it a place in the Guinness Book of Records.

Measuring almost 124 metres long, 34 metres wide and 12 metres high, the evaporator weighed in at a mammoth 4891 tonnes. In size, it was equivalent to a football field and with an assumed weight of 5000 cars.

This week they have uploaded an interesting video documenting that feat. You can find a link to that video and story here:

And lastly, while we are on the subject of videos – another rather popular video on the website is to do with DHL and the release of its Manchester United and Formula One commercials. Some of the spots were shot in Abu Dhabi and Dubai. You can find that story and video links here:

Take care….

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