Etihad Guest to become multi-airline programme
Etihad Guest, Etihad Airways’ award-winning loyalty programme, will expand to become a multi-airline programme in June 2012.
The new development will see Seychelles Plus, the Air Seychelles frequent flyer programme, becoming fully integrated into Etihad Guest’s loyalty platformme.
The change will be effective from Saturday 16 June and all Seychelles Plus members will automatically receive a new co-branded membership based on Etihad’s loyalty programme.
“The integration of Seychelles Plus into Etihad Guest continues the exciting partnership expansion between Etihad Airways and Air Seychelles,” said Peter Baumgartner, Etihad Airways’ chief commercial officer.
“The new development marks a major milestone for Etihad Guest as it evolves from being a programme that supports one airline, to one that supports multiple airlines.”\
As part of the integration of Air Seychelles, the existing tier status of Seychelles Plus members will be carried over to new Etihad Guest memberships. For example, Seychelles Plus Gold members will automatically be enrolled as Etihad Guest Gold members.
For guests with memberships of both programmes, the accounts, including mileage balances, will be automatically merged.
“I am thrilled to offer improved benefits, services and flexibility for our valued and loyal guests. Our partnership with Etihad Guest will yield tangible benefits for our loyalty program members, opening up accrual and redemption abilities across the globe via their acclaimed programme,” said Cramer Ball, Air Seychelles CEO.
“Best of all, our guests not only keep their existing tier status, but also get eight Etihad Guest Miles for every Seychelles Plus point, ensuring that this integration is rewarding from the onset.”
The Seychelles Plus programme will cease operation on June 15. Retrospective claims for flights on Air Seychelles will be honoured on or before June 30, 2012.
In January, Etihad Airways acquired a 40 percent stake in Air Seychelles and the two airlines now operate eight return services a week between Abu Dhabi and the Indian Ocean archipelago – four by Air Seychelles and four by Etihad Airways.