DHL celebrates F1 and Man Utd ties with new campaign

Two spots for advertising campaign filmed in Abu Dhabi and Dubai.
Logistics, NEWS


DHL has launched the second wave of its International Specialist advertising campaign this month.

The campaign celebrates DHL’s partnerships with Formula 1 and Manchester United with two dynamic spots filmed on location in Abu Dhabi and Dubai, plus Brazil, Japan, and at the legendary Old Trafford stadium in the UK.

In the Manchester United TV spot, the company teams up with football superstars Ryan Giggs, Javier Hernandez, Wayne Rooney, Park Ji Sung and club manager Sir Alex Ferguson to showcase the global talent and expertise shared by the two brands.

Accompanied by the signature “Ain’t No Mountain High Enough” soundtrack, the campaign will feature on pan-global TV channels and national channels in China, India, Mexico, Norway, South Africa, South Korea, Turkey, the United Arab Emirates and the UK.

The advertising campaign has not been limited to the screen, however. DHL Express has also celebrated its Official Logistics Partner relationship with Manchester United by giving each of its 100 000 employees around the world a Manchester United training top emblazoned with the DHL brand, spreading the excitement around the relationship via dedicated “brand ambassadors” in over 220 countries and territories worldwide.

“For DHL, a claim in an advertising campaign means nothing without a committed team of international specialists and a world-class express delivery network behind it,” said Ken Allen, CEO of DHL Express.

“This latest campaign represents a celebration of the global partnerships which help our customers to connect emotionally with the DHL brand. However, we are also celebrating the investments we have made into the people and network that bring our brand to life and connect our customers with their own business partners around the world every day.

“One year after the launch of the biggest worldwide advertising campaign in our history, I’m very proud to once again be announcing to the world that there Ain’t No Mountain High Enough for DHL.”

While Frank-Uwe Ungerer, country manager of DHL Express in the UAE, added: “As DHL launches the second-wave of the award-winning “International Specialist’ Campaign, we are delighted to see Abu Dhabi and Dubai being showcased in this way. The region’s importance to DHL’s business is essential so it is fitting to honour the UAE as we celebrate our world-class partnerships with Formula 1 and Manchester United.”

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