GAC dunks logistics deal with the Houston Rockets
GAC has been named the official logistics partner of the National Basketball Association (NBA) Houston Rockets for their 45th season.
The deal marks GAC's first foray into basketball and its first sports sponsorship in the United States. Internationally, GAC is already a sponsor and supplier of logistics for sports like football, sailing, golf and motor racing.
"Due to its huge following, both in the U.S. and around the world, basketball is a natural addition to the GAC sports portfolio," says Lars Heisselberg, GAC group vice president - Americas. "Basketball is all about teamwork, timing, dexterity, precision and smart moves - all the qualities that GAC's customers look for in a logistics partner."
Established in 1967, the Rockets made Houston their home from the 1971-72 NBA Season, and under the ownership of Leslie Alexander, they gave the city its first two major professional sports titles when they won back-to-back NBA Finals in 1994 and 1995. The team also reached the NBA Finals in 1981 and 1986.
As the official logistics partner, GAC will have brand visibility at all home games played by the Rockets.