SIT Distribution appoints new reseller manager

Appointment of Muhammad Awais Sheikh part of firms expansion plans.
New independent reseller manager, Muhammed Sheikh
New independent reseller manager, Muhammed Sheikh

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SIT Distribution has announced Muhammad Sheikh as the independent reseller manager for the Kuwait market as a part of SITD's expansion plans.

With a masters in business administration from Lahore, Pakistan, Muhammad has more than 18 years of experience in IT and consumer electronics.

Muhammad has identified as part of his new role that industry trends and requirements will be critical for developing customer breadth.

“It’s important that we understand global market drivers and where it’s heading and translate that back into our solution,” he said.

As part of his duties, Muhammed will be responsible for developing and implementing business plans and strategic business relationships in the independent channel space and ensuring closer working relationships with key partners.

 

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