Gulf Air 'to win back hearts' with new campaign
Gulf Air just launched a major new local advertising campaign – Straight from the Heart - designed to “win the hearts and minds of its customers”.
The campaign, created in-house by the airline’s creative team and shot locally, will run across key commercial television networks, along with support advertisements on radio, online, and on billboards. The documentary-style ads feature actual Gulf Air passengers, who candidly - and without scripting - describe their travel experiences with Gulf Air.
“We wanted to break away from the traditional airline advertising in the region, which is either aspirational or promotionally driven; this ‘straight from the heart’ campaign engages with our audience directly and emotionally,” said Gulf Air senior marketing manager Shehab Saeed. “We are the first airline in the region to run a testimonial campaign that features real people from various walks of life talking about their real experiences in their own words.”
The ads feature representatives from across the airline’s many customer segments including children, business people and empty-nesters talking about why they fly Gulf Air and its importance to them.
The ad campaign was launched to coincide with the unveiling of the airline’s new commercial initiatives designed to expand its customer base and increase its revenue by introducing a range of new products, services and incentive packages for key customer segments while strengthening its home market share.