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Airbus rebrands its business jet family

New logo, colours and naming system introduced.
The Airbus ACJ319 in its new livery.
The Airbus ACJ319 in its new livery.

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Airbus has introduced new branding, colours and names for its range of corporate jets.

The new colours comprise metallic-blue shading on most of the fuselage and tail, along with a new ‘Airbus Corporate Jets’ logo.

Under the new naming system, the words ‘Airbus ACJ’ will now precede the model of the airliner from which each corporate jet is derived. The A318 thus becomes the Airbus ACJ318, and so on throughout the family, all the way up to the Airbus ACJ380.

“Airbus has always been an innovator, regularly introducing improvements for the benefit of its customers, and we wanted to reflect this in our corporate jet family by introducing new branding, colours and names that provide a fresher and more modern look,” said John Leahy, chief operating officer, customers, Airbus.

“One of our greatest strengths is having the world’s most modern aircraft family, and this is reflected in the new Airbus corporate jet branding.”

According to Airbus, it has sold more than 170 corporate jets so far.

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