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Luxury crystals for Etihad first class passengers

Swarovski involved in its first airline amenity collaboration.
NEWS, Aviation

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Etihad Airways has launched new amenity kits for male and female passengers travelling in first class on flights between Abu Dhabi and the following destinations: London; Paris; Geneva; Sydney; and Melbourne.

In the following weeks, the new kits will be made available across the airline’s first class long-haul route network.

For women, the kits will include a black cosmetic purse detailed with exclusive crystals by Swarovski and products from luxury brand La Prairie such as moisturiser, hand cream and lip balm

For men, the airline will provide an ‘exclusive’ black leather cufflink box with amenities, such as a shaving kit with Schick Xtreme 3 razor and shaving cream.

Further items include toothbrush and toothpaste, ear plugs, socks and eyeshades.

Lee Shave, Etihad Airways’ vice president, product and services, said: “In our market research, we found that very few airlines are developing product suited to the needs of female travellers, so we created these separate amenity product lines to suit to the specific tastes of both our male and female guests.

“Further, the kits are complemented by high-quality tailored male and female loungewear, an offering exclusive to Etihad Airways First Class passengers. These offerings have been recognised as the best in the industry by prestigious accolades such as the recently awarded World’s Leading First Class by the World Travel Awards.”

For Swarovski, this is its first airline amenity collaboration.

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