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Turkish to introduce premium economy on ME routes

Airline plans to become leading player on Middle East-European routes.
NEWS, Aviation

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Turkish Airlines plans to introduce its premium economy class, known as 'Comfort Class', on flights to the Middle East. The announcement comes as it uses this week’s Arabian Travel Market to promote its services to Europe via Istanbul.

“Turkish Airlines’ Comfort Class comes at a very competitive price, which is well below the cost of a business class ticket,” explained Mehmet Akif Konar, senior VP, marketing and sales, Dubai.

“Providing more legroom, more and better onboard catering and enhanced in-flight entertainment options, it is all set to be introduced soon to the Middle East as part of our aggressive expansion plan of putting in more new aircraft into the region.”

Another new initiative for the Middle East that is being introduced at ATM is the Turkish Corporate Club. Specifically designed for corporate customers, bespoke programmes can be created to meet corporate needs, including a wide range of benefits such as upfront discounts, charge waivers (free rebooking, route change and cancellation), free flights, corporate club cards for travelling employees, higher excess baggage levels and free stopover programmes in Istanbul – without, according to the airline, hidden costs or extra charges.

The airline’s double daily service between Dubai and Istanbul is served by a new A330.

Premium Economy is already available for passengers travelling on from Istanbul, its hub airport, to destinations such as Chicago, Toronto, Sao Paulo, Los Angeles and New York.

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