CEVA secures P&G logistics contract in Dubai

Logistics company will manage supply chain for client's FMCG goods.
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CEVA Logistics has been awarded a contract to provide Procter & Gamble (P&G) with integrated supply chain services in Dubai.

The logistics company will manage customs clearance activities for P&G’s fast moving consumer goods (FMCG), transporting the products from the port to CEVA’s Dubai warehouse and office facility, recently opened in the South Area of Jebel Ali Free Zone. It will take charge of warehousing activities, offering pick and pack services.

CEVA will also manage the outbound distribution of P&G’s products in United Arab Emirates, Saudi Arabia, Kuwait, Oman, Qatar, Bahrain and Yemen.

“P&G and CEVA have chosen to partner in this strategic area of the world and this is a strong start to our collaboration in the Central Eastern Europe, Middle East and Africa (CEEMEA) region," said Al Rajwani, P&G vice president and general manager, Arabian Peninsula and Pakistan. "Our companies have similar DNA and we want to leverage this to achieve new heights in successful partnership: our new logistics partner will support us in the management of our supply chain through smart and responsive solutions, designed to satisfy our specific needs.”

CEVA is expanding its presence in this area through a wide network of local warehouses in order to support and drive forward its development plans within the region, offering customers a truly integrated freight management and contract logistics service. This contract win supports and recognizes CEVA’s operational excellence and furthers CEVA‘s growth strategy in the region.

“We are proud that a leading company like P&G has chosen CEVA to manage its logistics activities in the Middle East," commented Gianfranco Sgro, president of CEVA for Southern Europe, the Middle East and Africa. "Our innovative and state of the art solutions and highly talented team combined with our strong network of advanced warehouses in the region and our knowledge of Dubai market requirements allow us to be an excellent partner for P&G, improving the efficiency and the flexibility of its logistics activities.”

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