FarEye turns retail stores into e-com warehouses

FarEye launches new parcel shop technology ‘Drop&Pick’ for US $10-billion Middle East eCommerce marketplace.
Physical stores in the parcel shop network are effectively able to turn their retail locations into e-commerce fulfilment centres, with the app designed to fulfil the need for fast and convenient dispatch/delivery of parcels with minimal cost of infrastructure.
Physical stores in the parcel shop network are effectively able to turn their retail locations into e-commerce fulfilment centres, with the app designed to fulfil the need for fast and convenient dispatch/delivery of parcels with minimal cost of infrastructure.

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The digital logistics platform FarEye has introduced a new parcel shop technology – ‘Drop&Pick’, which enables local stores in malls and other retail locations around the UAE to join the e-commerce race. 

Launched in January 2017 the technology is already being incorporated by various large businesses like DHL, DTDC, First Flight and many others to facilitate paperless, high speed and secure dispatch/delivery of parcels through its parcel shop network.

Physical stores in the parcel shop network are effectively able to turn their retail locations into e-commerce fulfilment centres, with the app designed to fulfil the need for fast and convenient dispatch/delivery of parcels with minimal cost of infrastructure.

The app enables any parcel shop to quickly register a parcel, and the sender’s details (including capturing handwritten information), followed by scanning the shipment and adding recipient name, delivery details and parcel size. 

It then calculates shipping fees which the sender can pay in multiple ways – prepaid, wallets, cash or card. The parcel shop personnel can also book multiple parcels under one sender ID. In the back end - data entry processes convert images to actual data. 

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The parcel is then handed over to the courier and electronic proof of transfer is collected. The courier then delivers to the end customer and once again, receives electronic proof of delivery from the customer.

While this technology enables quick and seamless dispatch and receiving of parcels, FarEye says it has two additional benefits, namely that it creates a platform for SMEs to join the e-commerce boom in the Middle East.

“The technology is providing significant benefits for small and medium-sized enterprises (SMEs) and micro-SMEs who want to sell their products online but cannot build an in-house delivery infrastructure,” says Kushal Nahata, co-founder and CEO, FarEye. “They hence need fast and convenient delivery services for their customers.”

The sellers may easily deposit their parcels at selected parcel shops or they can also raise a parcel booking request online (and prepay it). It generates a ‘parcel label’ which then acts as a unique order ID.

The second benefit of the technology is that it reduces carbon emissions: door to door delivery can waste a lot of time and fuel in finding home addresses, while if the parcel is dropped at a network shop, it saves resources. The customer can later collect the parcel at his or her convenience.

“The reaction to FarEye’s parcel shop technology – ‘Drop&Pick’ has been exceptional. The product is built to enable fast & convenient delivery/dispatch of parcels which provides logistics companies innovative and value-added services, thus increasing their revenue streams while enhancing their customers’ experience,” says Nahata.

“There is a sharp increase in online transactions and both sellers & buyers require smart and efficient dispatch & delivery of goods as quickly as possible,” he adds. “The global ecommerce market is about US $2 trillion and FarEye with its technology excellence is integrating into the systems of major logistics service providers, helping them capture this market.”

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