UAE online retailer AWOK.com boosts logistics ahead of Black Friday

AWOK.com, one of the Middle East’s largest e-commerce businesses has launched exciting deals for Black Friday, and has partnered with four courier companies in anticipation of a major sales surge.
Ulugbek Yuldashev, CEO & founder, AWOK.com.
Ulugbek Yuldashev, CEO & founder, AWOK.com.

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AWOK.com, one of the Middle East’s largest e-commerce businesses has launched exciting deals for Black Friday, and has partnered with four courier companies in anticipation of a major sales surge.

“We have put great emphasis into customizing the type of deals we offer during this year’s Black Friday sale as our customers expect to have access to all to newest products, latest technologies and hottest brands on offer,” said Ulugbek Yuldashev, CEO & founder, AWOK.com. “We are offering up to 90% discounts during this sale.”

Last year, AWOK.com had seen 100% increase in sales, while this year’s Black Friday sale is anticipated to reach another 100% growth compared to last year.

AWOK.com has participated in Black Friday three times, but this year it will for the first time provide the deals to its customers in Saudi Arabia, which has the largest number of e-commerce shoppers in the region.

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"AWOK is well equipped to handle the high sales demands during Black Friday,” said Yuldashev. “AWOK.com has almost 200 in house couriers which is the highest number of vehicles owned and managed by any e-commerce company in the UAE.”

“Apart from this AWOK.com has also tied up with 4 other courier companies to take care of the high demand and ensure timely delivery to its customers,” he added.

The Black Friday deals on AWOK.com will run from 22nd November to 25th November.

Black Friday, the biggest shopping day of the year in the United States, held on the Friday after Thanksgiving, is so named because it traditionally indicates the point at which retailers begin to turn a profit, or go into the black.

E-Commerce will be a mega-trend for businesses in the UAE and the market is expected to be valued at $10bn (Dhs36.7bn) by 2018, according to Frost & Sullivan.

Recent research conducted by Google reveals that the UAE leads global smartphone penetration at 73.8 per cent and the country’s internet usage statistics show that 91.9 per cent of the population has internet access.

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