Oman National Post Company and Fetchr form ERSAL joint venture

Oman National Post Company and delivery-business and consumer technology app Fetchr have formed a joint venture called ERSAL.
ERSAL will enjoy direct access to the GCC countries through the Fetchr network, which includes Jordan, Egypt, UAE, KSA and Bahrain.
ERSAL will enjoy direct access to the GCC countries through the Fetchr network, which includes Jordan, Egypt, UAE, KSA and Bahrain.

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Oman National Post Company and delivery-business and consumer technology app Fetchr have formed a joint venture called ERSAL.

A press release announcing the venture calls it “a first of its kind” development. The move makes  Oman National Post Company the first public post entity in the Middle East to add  delivery access via mobile to its last mile delivery postal service (in contrast to the traditional requirement of a physical address).

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“We’re thrilled to be collaborating with Fetchr, and be the pioneers in this region and offer our citizens and residents the latest and best in technology and delivery service,” said Abdulmalik Al Balushi, CEO, Oman National Post Company.

Fetchr, the five-year-old startup, tackles delivery challenges in emerging markets, where streets often lack a formal address. Customers can download the app and pinpoint their location on a Google map, allowing Fetchr drivers to rely on GPS to deliver packages.

“It’s all about having the logistics company being able to find the customers, we’re changing that paradigm, making sure it’s the job of the logistics company to find you and eliminate the need to stay home for six hours waiting for a delivery,” said Idriss Al Rifai, CEO, Fetchr.

ERSAL will enjoy direct access to the GCC countries through the Fetchr network, which includes Jordan, Egypt, UAE, KSA and Bahrain. Fetchr plans to launch operations in Kuwait and Pakistan “soon”, according to a statement.