Noon.com goes live as Dubai logistics centre begins operations

The Middle East’s up-and-coming e-commerce platform noon.com, a major challenger to SOUQ is now live in the UAE, with deliveries to commence in Saudi Arabia in the coming weeks.
At launch, Noon offers a selection of fashion brands and an extensive selection of baby products and homeware. It also has a collection of modern gadgets and electronic goods targeted specifically at millennials.
At launch, Noon offers a selection of fashion brands and an extensive selection of baby products and homeware. It also has a collection of modern gadgets and electronic goods targeted specifically at millennials.

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The US $1-billion e-commerce platform Noon.com has launched operations in the UAE and will begin deliveries to Saudi Arabia and the wider GCC in the coming weeks, according to a statement.

“We are excited to deliver orders to our first customers. We are proud to take this important first step in our journey, and we are committed to making Noon the region’s Arabic-first e-commerce platform,” said founder, Emaar Properties chairman Mohamed Alabbar.

From Saturday September 30, customers can browse its catalogue of brands by visiting www.noon.com or by downloading the Noon Mobile App via Google Play Store. A mobile app via App Store will be available in the coming days.

Noon is also set to go live in Saudi Arabia “in the coming weeks”, the company said in a statement.

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“As digital technologies cause disruptions across industries and geographies, it is important for us to shape a digital marketplace that is relevant to our local markets and serves as a growth platform for brick-and-mortar retailers,” Alabbar added.

Noon is a joint venture project between Saudi Arabia's Public Investment Fund and a number of prominent Gulf investors.

Through partnerships with local retailers, Noon aims to provide the region’s customers with an assortment of products including electronics, fashion, beauty, baby, home & kitchen and grocery.

At launch, Noon offers a selection of fashion brands and an extensive selection of baby products and homeware. It also has a collection of modern gadgets and electronic goods targeted specifically at millennials.

Noon will also cater to the needs of book lovers, adventurers and new parents.

Noon announced last November that it had a warehouse the size of 60 football pitches in Dubai and a head office in Riyadh, with plans to make Saudi Arabia its primary logistics base in the next year.

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