Ground-breaking for new Bridgestone Truck Tyre Centre

New facility to address demand for professional trucking facilities and services in the UAE.
The facility is expected to be completed during the end of the first quarter of 2018.
The facility is expected to be completed during the end of the first quarter of 2018.


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Nasser Bin Abdullatif Alserkal Est., the sole importer and distributor of Bridgestone brand tires for Dubai and the Northern Emirates, in partnership with Dubai Municipality, has broken ground for the construction of a new AED 10 million Alserkal Bridgestone Truck Tyre Centre.

The new 52,000 square foot facility is part of Alserkal’s strategic retail expansion plan and will be built within the truck and heavy equipment market in the Al Ruwwaya area of Dubai.

Recent industry reports have shown that truck market sales in the UAE are expected to grow at a compounded annual growth rate (CAGR) of 8 percent until 2021. The Alserkal Bridgestone Truck Tyre Centre will therefore address the increasing demand for a professional trucking centre and facility for the UAE.

The facility is expected to be completed during the end of the first quarter of 2018, and will be staffed by certified and highly- experienced trucking maintenance managers and technicians--in full compliance of set international standards and best practices in heavy vehicle maintenance, according to a release.

“Dubai Municipality is happy to partner with Nasser Bin Abdullatif Alserkal Est. for the development of a modern and innovative truck centre in Al Ruwwaya 3,” said Ahmed Abdul Karim, assistant director general for public support, Dubai Municipality.

“The centre is expected to add positive value in the continuing efforts to provide excellent, safe, healthy, environmentally friendly and accessible services, which in turn, will further reinforce the strategic vision of Dubai Municipality towards sustainability, development of strategic partnerships and the efficient management of financial assets,” he added.

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“The transport and commercial movement for import and re-export of trucks and heavy equipment will continue its growth for the trucking and heavy equipment segment, accompanied by a continuously increasing demand for a facility that can service and address all trucking needs of heavy vehicles passing through Dubai's roads,” added Eng. Jumaa Al Fakaii, director of property management department, Dubai Municipality.

“This new centre, once completed, will be the first ever truck and heavy equipment facility that will combine all trucks and heavy vehicles in one location,” he said.

The centre will house a truck wash, repair facility and a registration and insurance counter for private, fleet and transport companies. Preventive maintenance services (PM) for trucks and trailers, which include oil, lube and filter service; DOT annual inspections; electrical repairs for lights, charging and starting; brake adjustments, repair and replacements; wheel-end work; and minor body repair services, will also be provided.

“We are honoured to be part of Bridgestone’s success in the UAE. Our partnership with Dubai Municipality represents a strategic retail investment that will help Bridgestone and Nasser Bin Abdullatif Alserkal grow faster across a very dynamic transportation sector,” said Ahmad Bin Eisa Alserkal, vice chairman, Nasser Bin Abdullatif Alserkal Est. “Over the years, we have enjoyed strong partnerships with both Bridgestone and Dubai Municipality and the establishment of this new trucking centre will allow us the opportunity to further reinforce our ties and help drive in more growth.”

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