COMMENT: Logistics firms should take PR more seriously
The MENA region has remained a strategic hub for international trade and commerce between the East and West.
The rising exports and imports have driven the supply chain and logistics market and the Middle East, led by the UAE, has become one of the most important hubs in the ensuing changing global trading lanes.
Leading local and global manufacturers have started setting up their regional headquarters and distribution facilities in MENA, fascinated by the improving transportation links and modern facilities. This, in turn, has also led to the set-up of companies specializing in logistics, transportation, freight handling, warehousing, packaging and supply chain management in the region to meet the growing demand.
With the current changes in the Logistics industry creating market awareness through consistent marketing & PR campaigns is the best way to let their potential customers know what services they have to offer to them through our expertise.
A report published by Frost & Sullivan last year forecast 4% year-on-year growth in the UAE logistics sector, with a compound annual growth rate (CAGR) of 5.7 per cent between 2015 and 2020.
One –Source has understood the need of the hour and addresses the challenges which most of the companies here in UAE and across GCC encounter. We are here to provide our clients with industry knowledge, expertise and solutions keeping in mind their objectives and goals for the long run.
We understand the requirements of our clients and provide them with solutions which are direct, cost effective, out-of-the-box and value for money which ensures they gain a return of investment and they yield the harvest of their seeds by their association with us.
Our motto is to enhance our clients brand visibility, create more customer engagement and brand engagement, which connects to their end consumer through an emotional connect and ensure they get their ROI.
One – Source is a one-stop shop for their entire requirement; we are our client’s strategic partner to guide them on every step they create and help them create MILESTONES which are memorable and news worthy.
Sharon Fernz is a marketing and PR veteran at One-Source with considerable experience in Middle East logistics.