FedEx recognised as UAE Superbrand for 4th time
FedEx Express has been named a UAE Superbrand for the fourth consecutive year. The recognition comes from the Superbrands organization, an independent authority and arbiter of branding excellence.
Superbrands are selected each year by a Council comprising of experts from the world of advertising, marketing, product management, public relations and business. The Superbrands program identifies brands that are performing above and beyond in their markets.
“We are honored to receive the Superbrands recognition for the fourth consecutive year” says Nathalie Amiel-Ferrault, vice president marketing and customer experience of FedEx Express Middle East, Indian Subcontinent and Africa.
“The FedEx brand has been carefully cultivated to represent our values as a company. This recognition is a result of the dedication of our team members in upholding our Purple Promise and making every FedEx experience outstanding. Our People are at the forefront of our services and are the true ambassadors of our Brand,” she added.