Souq.com expands e-com logistics with 6-million books

SOUQ.com launches ‘Global Bookstore’ with more than six million books on the platform, significantly expanding book sales logistics in UAE.
E-commerce in the Middle East is continuing to show robust growth, supported by the acceleration of m-commerce.
E-commerce in the Middle East is continuing to show robust growth, supported by the acceleration of m-commerce.

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SOUQ.com, the Middle East’s largest online retail and marketplace platform has announced the launch of the ‘Global Bookstore’, providing customers with access to over six million books on the platform.

This huge category expansion for SOUQ.com makes books more accessible to the region and has necessitated a major increase to the company’s logistics operation.

“Since it’s a huge category expansion, a significant portion of the books are stored in our warehouse and the bigger chunk are shipped directly from the US, Europe & UK,” Souq.com told LogisticsMiddleEast.com in a statement.

The company has also entered into partnerships with select express couriers to keep the price of shipping uniform despite the book’s origin location.

“While the books are being shipped from abroad, the consumer still pays the standard shipping fees of AED 12 ONLY and the turnaround is swift too.”

SOUQ.com’s ‘Global Bookstore’ will feature books covering all classifications including culture, children, family, education, business and many more, to cater to all readers in the UAE and neighbouring countries.

“We are delighted to launch the books category to provide our customers with easy access to such a large assortment of books and we plan to grow further in future,” said Ronaldo Mouchawar, SOUQ.com CEO & Co-Founder.

“We look forward to cooperating with national organisations concerned with reading and knowledge mainly Mohammed Bin Rashid Al Maktoum Foundation and Dubai e-Library. We are aligned with the UAE’s National Reading initiative and this category expansion comes at an interesting time when we are witnessing new momentum in the culture of reading across the region. This initiative will make books more accessible to people in the region.”

E-commerce in the Middle East is continuing to show robust growth, supported by the acceleration of m-commerce.

According to a recent report by global consultancy AT Kearney, the e-commerce market in the GCC countries is expected to grow to $20 billion (Dh73.4 billion) by 2020 from $5.3 billion in 2015.

As the regions’ tech savvy shoppers are embracing e-commerce, this growth in consumer adoption is paving the way for more product categories to come online.

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