Amway India boosts digital selling technology
FarEye, a logistics technology solutions firm, has signed a contract with Amway India to help increase the visibility of deliveries of customer orders for the direct selling company.
To begin with, FarEye will provide Amway India with visibility in the order delivery process right from the time products move out of the fulfilment centres until they reach the customer or direct seller with the help of third-party logistics partners (3PL).
As soon as the customer or direct seller places an order for a product, the warehouse team prepares a ready-to-ship package and digitally notifies one of the multiple 3PL partners using FarEye’s platform.
Based on the customer's location and an assigned drop-code, the 3PL partner organises delivery to the customer or direct seller location seamlessly.
The FarEye logistics platform helps 3PL partners with the most efficient routing plan and delivery process. Simultaneously, the delivery teams keep the customer or direct seller engaged by text messaging the status of the shipment through their handheld devices. The device which works well even in 2G environment delivers preset messages indicating shipment location and expected time of delivery.
“We deal with multiple third-party logistics partners and understand that getting real time visibility on the product delivery can be cumbersome. FarEye's technology helps us on this account,” says Diptarag Bhattacharjee, chief operating officer, Amway India.
FarEye's platform lets Amway cut down the delivery cycle time as well as evaluate 3PL partners based on their on-the-ground performance--separating the star performers from the laggards.
“Engaging customer journeys while maintaining costs are crucial for both retailers and e-tailers. To ensure consistent customer experience most retailers are outsourcing logistics. With mobility solutions, retailers can ensure that their 3PL partners are providing the desired experience,” says Kushal Nahata, co-founder and CEO, FarEye.