SOUQ.com enhances logistics with same-day delivery
SOUQ.com, the Middle East’s largest online retail and marketplace platform has advanced e-commerce in the region by introducing same day delivery.
The e-commerce giant will be offering same day delivery for “Fulfilled by SOUQ” (FBS) products in Dubai ordered before 3pm, with plans to expand to other cities in the MENA region in the future.
SOUQ.com, the first e-commerce company in the region to launch such a service, will also be offering SOUQ Delivery Promise, whereby customers will know the exact date of delivery across the MENA region.
A global survey from online transaction security firm Trustev found that 56% of consumers aged 18-34 prefer a same-day shipping choice and a similar survey by Coldwell Banker Commercial Affiliates found that 64% of Millennials are more likely to make an online purchase if same-day delivery is an option.
These figures are particularly important to the region as the UAE and KSA together account for 75% of e-commerce transactions in the GCC. SOUQ.com is therefore banking on this offer enhancing its leadership position in the e-commerce industry.
A major logistics challenge of operating a same-day delivery option in the GCC is the need to have warehouse facilities in all six of the GCC states, the overhead costs balloon considerably when the MENA region is taken into account.
SOUQ.com is going the Amazon.com route by keeping much of its logistics in-house, and is keeping costs down by offering same-day delivery only the Dubai initially.
“Our primary objective is to deliver the highest quality products and a service as efficient and quick as possible to our customers,” says Ronaldo Mouchawar, SOUQ.com CEO & Co-Founder. “With the Fulfilled by SOUQ (FBS) program, we manage the fulfilment and logistics for third-party sellers, saving them time and money, and our home-grown logistics arm Q-Express as well as our partnership with WING.ae provide us with the most efficient delivery service in the region with real-time order tracking. We believe that our same day delivery and SOUQ delivery promise initiatives are a huge step forward in corresponding supply with customers’ demand and further making online shopping experience seamless and enjoyable.”
Wisam Daoud, COO, SOUQ.com adds, “This innovative initiative is one of the region’s first- enabling customers to choose from the largest assortment of products and categories at the quickest turnaround. This landmark service will allow customers to buy their products in just a few clicks and receive their purchases just a few hours later- a testament to our constant endeavour of utilising technology and our operational expertise to further drive the e-commerce growth in the region.”
With e-commerce in the Middle East growing fast and predicted to reach over $20 billion this year, SOUQ.com is constantly innovating across the platform to keep up with online consumer trends and ensuring its customers receive the best-in-class online shopping experience.